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AlUla’s New Creative Chapter: Where Jewellery Meets Heritage and Craft

AlUla has long established itself as one of the Middle East’s most captivating cultural destinations, where ancient history and contemporary creativity exist side by side. Known for its breathtaking desert landscapes and the UNESCO-listed site of Hegra, the Saudi destination continues to expand its artistic vision — this time through the world of jewellery.

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A New Cultural Landmark Rising in Diriyah

Saudi Arabia is taking another bold step in redefining its cultural landscape with the launch of the Saudi Museum of Contemporary Art (SAMoCA), a landmark project that reflects the Kingdom’s growing investment in the arts.

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Fashion PR’s New Reality

As clients cut budgets, the public relations firms that serve them are considering everything from reduced fees, salary cuts and layoffs to pivoting services and joining forces in order to stay afloat.

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