For the first time, the brand Max Mara has designed the costumes for the dancers of the Fondazione Nazionale della Danza/ Aterballetto, offering a new take on some of its iconic models created especially for the performance.
The New Year’s Concert in Venezia was first held in 2004 and immediately became extremely popular with international audiences. The live performances by the Orchestra and the Choir of La Fenice and the guest singers are alternated with dance performances previously recorded in a number of significant locations in the city.
For the occasion, ’s Creative Director, Ian Griffiths, worked with Diego Tortelli, choreographer of Fondazione Nazionale della Danza / Aterballetto, the only 100% public artistic production company in Italy to take Italian dance worldwide, also by interacting with different worlds, such as theatre, art and fashion. Together, they devised the Max Mara costumes, featuring four vibrant colours: yellow, red, electric blue and green that create the necessary theatrical tension, the emotion awakened by pure, special colours that engage with the locations in which the ballets come to life: Fondazione Cini and Palazzo Grassi.
The idea of universal clothing, a place where the female wardrobe meets the male wardrobe, marked the starting point for a series of tank tops teamed with shorts or sartorial trousers, as well as capes, waistcoats, jackets and coats, including the world-famous Teddy Bear style, and a new take on the wrap coat, with the belt becoming extra-long and turning into an element to dance with. In a sophisticated style crossover, the male dancers wear the Max Mara blazers traditionally designed for women, while the female dancers abandon the classic tutu and rise up on their pointe shoes dressed in organza trousers that reveal their elegant bodies and graceful movements.
The 2022 edition of the New Year’s Concert in Venezia was co-produced with the Italian state television and broadcast started from 12.25 PM on the Rai 1 channel. It was directed by Maestro Fabio Luisi, and was featured the soprano Pretty Yende and the tenor Brian Jadge, as well as the Choirmaster Alfonso Caiani.