With a career in the fashion industry spanning 25 years and six continents, Lebanese designer and entrepreneur Nada Sawaya has plenty of experience to be prepared for her most recent revamp, blending her handcrafted handbags with NFC (near field communication) tag technology.
She cultivated her early passion for creativity by studying at the Gemology Institute of America in Los Angeles and becoming a jewelry designer in Paris. However, as she studied and worked abroad, she never left behind her Lebanese roots.
Her interest in handbags culminated in a 2006 move to New York and the 2010 launch of Sawaya’s self-titled handbag brand, a blend of her fashion forward designs and authentic craftsmanship done in Italian ateliers.
Let's take a look on some of her designs: