Because it offers high-end, modern designs with a distinct touch at the top of chic, Fendi stands out at the top of the list when asking social media stars about the brands they love.

Fendi bags are at the fore in the social media images and in the list of favorite pieces of the fashionistas. The Italian brand lifted the curtain on the new "O Lock" logo, which it presented for the first time in its latest collection, fall-winter 2022. This logo is featured in a Fendi or Look bag after the recent jewelry line that achieved success in the fashion world. This logo has become a symbol of bags as it is a modern graphic form that retains the feminine character

The logo appeared in two bags:

The first is "Fendi o Lock Swing": it can be carried under the armpit and is a style dear to the house of Fendi. The bag has been personalized by Fendi Roma's signature gold metallic line infused with a youthful and timeless flair. It can be carried under the arm or manually as a modern clutch bag. Available in smooth leather in a sophisticated color palette that includes black, gray and beige, this bag comes with a detachable leather strap, beautifully decorated with luxurious crocodile fabric.

The second is the Lock Zip bag, which is larger and made of supple leather and includes the same iconic metal details found in the Fendi or Lock Swing bag, as well as a shorter, removable leather strap. The practical zipper that distinguishes this shopping bag also reveals a spacious interior with multiple pockets, which ensures the ability to organize items in a practical and elegant manner.