Japanese jewelry label AMBUSH has teamed up with American creative agency Active Theory to launch its first-ever metaverse space called 'AMBUSH SILVER FCTRY.' Of course, the new space has been named after Andy Warhol's legendary studio, Silver Factory, which became a creative hub for artists in New York in the 1960s.

 

To access AMBUSH SILVER FCTRY all users have to do is visit its dedicated website, where they will be transformed into an astronaut-like avatar and transported into a futuristic spacecraft. Once inside the spacecraft users can choose between four different portals, each of which delivers its own unique brand experience. These include a theatre experience that showcases past runways, a video archive of older AMBUSH projects, and an exhibition space where users can buy physical and digital merchandise.

 

Source: Niko Pajkovic