Despite the great tragedy and burning lump in the heart of the Lebanese designer Zuhair Murad, due to the loss of his fashion headquarters in Beirut due to the explosion, the designer feels a responsibility towards the people of his country and its people. In a humane step, he launched a black T-shirt, printed with the phrase Rise From The Aches, which is what we are confident that Beirut will definitely rise from under the rubble.
Model Sofia Vergara and Alessandra Ambrosio participated in this campaign that will return all her profits to help families affected by the explosion, especially those who lost their businesses.