The online platform, which launches on 4 August 2020, will start by selling a series of introductory garments made from biomaterials and unused fabrics, deadstock, taken from outdoor garment factory KTC.
ATID will work exclusively with waste materials that have been leftover as unsold garments from KTC's other brands, where possible, as well as biomaterials such as AlgiKnit, a material comprised of yarns and fibres made from macroalgae.
ATID's introductory products marking the launch of the initiative include a three-layer waterproof, seam-taped mac, parka jackets, and bags that are engineered using heat-bonded frames fused to super-lightweight ripstop textiles.
Other products include pairs of "perhaps the most lightweight shorts in the world" and thin, mesh, long-sleeved tops.