It is not easy to launch a colorful and cheerful group at this stage where the epidemic is spreading around the world, but the Pride group launched by Coach America in 2020 in support of gay and transgender rights that includes clothing and accessories in arc colors The rainbow symbolizes the LGBT community ie LGBT people.
The company launched its campaign under the title We C You through its pages and channels on social media, directed by director, cameraman and activist Kristel de Castro in New York, in cooperation with activists Laura Shoutan, Matthew Mazur, Mia Martin, Masami Hosono, Senia Braxton, Fire Rook, Jihad Aird and Ushan Ogak.