The young Lebanese woman, Dr. "Mona Wajdi Murad", assistant professor of marketing at the College of Business Administration at the American University of Sharikah, achieved global success by publishing a new university book entitled "Fashion and Luxury Marketing".
The university book consists of accessible research and theory, along with real-world examples and studies from the brands Prada, Gucci and Burberry.
The book provides students with a glimpse into the global fashion industry, fashion marketing and strategy, branding and communications, as well as the factors associated with fashion consumption and fashion technology, which aims to reach everyone interested in fashion, whether student or professional. This book is essential reading for students studying fashion and marketing...
May we see more successes that make our Arab countries proud and proud