Dubai-based Behnood Javaherpour, Founder of Behnoode Foundation and luxury fashion brand BEHNOODE, announced the launch of the country’s first-ever Non-Fungible Token (NFT) Digital Islamic Art Agency. The soon-to-open art agency aims to modernize the artworks of talented Middle Eastern artists and sell its unique digital footprints through live auctions to fine art collectors worldwide.
“Under this agency, we are going to help artists understand the whole process of modernizing the artworks through NFT, which  is a digital asset that represents real-world objects like art, music, in-game items and videos. They are bought and sold online, frequently with cryptocurrency, and they are generally encoded with the same underlying software as many cryptos.
The first-ever NFT digital fine art auction under Behnoode Art is set to launch this month and will include contemporary artworks that juxtaposes ephemerality with permanence. Each piece is unique and there will only be 1 piece created for each artwork from local and Islamic artists in the Middle East region.