Equality and symmetry find a firm footing in the design ethos of ONE432, a sustainable shoe brand based in the US, Pakistan and the UAE. The brand sells hand-sewn juttis, a traditional footwear style from Pakistan and India that dates back more than 400 years, and empowers its artisans by giving them a share of profits from each product sold on top of their wages.
Founded by Ammar Belal, a professor at the prestigious Parsons School of Design in New York, ONE432 follows an ‘equal share design’ philosophy that makes local craftsmen shareholders in the product’s success. A part of the brand’s earnings also contribute to sponsoring children's education in Pakistan.