Designer Erique Ritter, founder of streetwear brand Emergency Room, showcased a range of menswear and womenswear options as the label celebrated its 5-year anniversary.
The new collection was titled “Home Sweet Home” and featured upcycled denim, knitwear and evening dresses. The color palette ranged from white to shades of grey and black while standout pieces included face masks retracing the brand’s story, an embroidered denim jacket and men’s shirts made from deadstock fabric.
Ritter named his label Emergency Room because “it started with the idea or the feeling that there was an emergency in fashion.”
“We decided to call it Emergency Room because we were going to truly do things in a way that is environmentally friendly, that is ethical and that is respectful of the environment,” “We really need to change and think of everything and change the way we do things.”
Emergency Room’s show at Dubai Fashion Week featured visuals by animator Nina Abou Zeid and a soundtrack including various mashups of iconic song “I Want To Know What Love Is.”