The Magic Fruity PEBBLES x Nike x LeBron James collaboration unites three forces in celebration of National Cereal Day. The sneakers take cues from LeBron James' favorite childhood cereal, complete with real photography of the colorful cereal flakes on the shoe itself.
The Nike LeBron James 19 Low Magic Fruity PEBBLES shoe boasts new 19 Low's Photochromic DCS Technology, in which the "shoe's airbag uses the power of the sun's UV light to transition a completely clear Air unit to a purple colorway." In this way, the shoes are truly magic, as they give fans the ability to sport two colors, on and off the court.
The collaborative sneaker is launching with Magic Fruity PEBBLES cereal and the special variety mimics the color-changing nature of the footwear with red and yellow rice flakes that turn milk purple.
Source: Laura McQuarrie