Ziyad Buainain is the Saudi-born, London-based fashion designer whose eponymous designs are exhilaratingly rich in details, with art and culture as a primary source of inspiration.
His debut collection, titled Serenity Prayer, uses a mix of dead-stock, new and recycled fabrics and will be produced on-demand. The first part of the collection uses a distorted image of a burning chandelier, depicting a house on fire digitally printed onto duchess satin. The printed panels, along with the hand-embellished bleeding flower details, represent emotional pain and anxiety.
The collection then shifts to images of floating arms over a faded dahlia, letting go of past traumas and stressing upon the importance of getting help. Bandage silhouettes and metallic, armor-like fabrics represent the process of betterment. The collection concludes with the “sunrise above the clouds” print, featuring freshwater pearls and floral chiffon, and highlighting the resilience of the human spirit.
“This collection is about overcoming, resilience, self-love and above all, it is an homage to the power of hope,” Buainain says.
Buainain will donate a portion of the proceeds from the sales of his garments to a charity related to the collection’s inspiration.