Italian design company Fornasetti has unveiled a new website that offers a renovated digital retail experience and insights into the brand's imaginative nature.
The Fornasetti website brings together nearly a thousand of the brand's products onto a single online shopping platform that can be accessed globally.
Created in collaboration with business and e-commerce strategist The Level Group and creative agency Frank Studio, the digital store and catalogue "transports the visitor into the world of Fornasetti" by presenting the breadth of the atelier's work and imagination.
The site also includes stories about the history behind the designs and the company, which was founded by Piero Fornasetti in the 1950s and now follows the artistic direction of his son Barnaba.
See the brand's picks and descriptions below:
Zebra curved cabinet
Palladiana curved chest of drawers
Architettura raised cabinet
Solecentrismo umbrella stand
Tema e Variazioni plates