Due to COVID-19 guidelines, Moschino’s Spring 2021 ready-to-wear show saw US designer Jeremy Scott bring his collection to life in miniature on 30-inch marionette models walking in a fashion-show film that proved to be one of the most creative non-live shows of the season. 
Now, Scott has translated his puppet runway show to Moschino's latest ad campaign. For the brand's Spring 2021 ads, photographed by the iconic Steven Meisel, the bespoke puppets have been replaced by actual human models and Moschino house favorites. 
Starring in the campaign is part-Palestinian model Bella Hadid, who appears in the images with strings attached to her limbs.