Founded and directed by Constanza Cavalli Etro, the Fashion Film Festival Milano was composed of five days of creative energy from both emerging and established talents. As the Educational Partner of festival, Istituto Marangoni invited alumni to express their visions on the usage of a film as an expression of choice linked to the fashion world.
The festival’s 6th edition aimed to spread this talent and energy, together with an inclusive spirit. In today’s fashion world, filmmakers are used to express a brands values, vision and purpose.
To create and spread this energy, evoke inclusivity and to reach the bigger public with their message, the organization of Fashion Film Festival Milano has written the following fashion manifest:
Revolution’s begun So, join me today and ask yourself then
am I really the change or the usual old stuff, over and over again?
Am I really the butterfly, the spirit, the freedom at most
Or do I buy shitty stuff for my next IG post?
‘Cause fashion is art
We’ve said it before
It’s our new tool
To pound at the doors of managers, stylists, owners and CEOs
To tell them we’re ready
There’s no turning back
We’ll meet you on track.
The fashion manifest points toward the current state of the fashion industry, where protests during Fashion Week have become the new norm. The Fashion Film Festival opens doors to this topic in an original way, in order to draw attention from those who can make a difference.
The international jury was made up of leading exponents of the fashion world, cinema and art. President of jury Giorgio Armani evaluated the fashion films together with Cass Bird, Oskar Metsavaht, Waris Dirie, Ezra Petronio, Cristiana Capotondi, Vicente Todolì, Angelo Flaccavento and Sissy Vian.Hot topics
The directions of the Fashion Film Festival Milano made a broad selection of films concerning topics like environmental change, sustainability and inclusiveness. Furthermore, the narratives of well-known creative directors formed a pivotal part of the programming as well.
On Friday night, we watched a short documentary narrating Gucci’s Alessandro Michele’s story and main sources of inspiration. Within this film, Michele tells about his childhood with the notification that his dad has left him a unique heritage: the knowledge of how to enjoy the beauty of nature. “Fashion is a justification for our own strange”, Michele added.
On Saturday, the premiere of “The Times of Bill Cunningham” – directed by Mark Bozek – took place. This film is an exciting documentary, telling the magic and splendors of fashion through the eyes of those who have photographed and loved it more than any other.
On Sunday, the Italian premiere of “Peter Lindbergh: Women’s Stories” directed by Jean-Michel Vecchiet took place. The intimate documentary tells the story about the German photographer with an unexpected look who has created the history of fashion photography. A must watch.
“Japan – Jil Sander Spring Summer Campaign 2019” by Mario Sorrenti for Jil Sander was selected as the best Italian Fashion Film. This short movie and hence Spring/Summer 2019 campaign formed a tribute to Jil Sander’s warmth, truthfulness and essentiality. In this short black and white movie, you watch a road trip across Japan, the country on which the beloning fashion collection is based on. Jil Sander’s Spring/Summer 2020 collection was based on the country of the rising sun as well.