The LivingColour paint range was created by Samsung in collaboration with British colour expert Karen Haller.
Together they have developed six colours to accompany Samsung televisions The Sero, The Serif, which was designed by the Bouroullec brothers, and The Frame, which displays digital art and photography when not in use.
Each TV model has been given two shades. One shade is meant to perfectly match the TV's casing, while the other is a complementary hue that can be applied to walls surrounding the TV.