Hosted on CTV’s THE SOCIAL and ETALK’s Facebook Pages earlier this week, the Cashmere Collection Masquerade Ball was a virtual fashion event that raised funds for breast cancer research just in time for October, Breast Cancer Awareness Month. The 17th annual event was the first virtual showing of its kind and featured a socially distanced taping in light of the ongoing COVID-19 pandemic. The evening's looks were curated by celebrity stylist Joe Zee, who shared commentary on each intricate creation alongside watch party hosts THE SOCIAL's Melissa Grelo and ETALK's Tyrone Edwards.
The event featured 15 Canadian designers who created one-of-a-kind pieces inspired by a future without breast cancer. 
This year's Cashmere Collection Masquerade Ball paid homage to "Venetian traditions and 2020’s hottest commodities, face masks and bathroom tissue, with elegant BT Couture ball gowns and masks entirely crafted in Cashmere Bathroom Tissue." The event spotlighted the brand's fashion with compassion initiative, with twenty-five cents from the sale of every specially-marked package going toward breast cancer relief efforts this October.
Source: Jana Pijak