SHARES

Fashion brand Off-White's first store in Milan uses natural materials to add warmth to a paired-back store that has white walls broken by Patagonia granite cabinets.
 
Located on Via Verri in Milan, the 400-square-metre Off-White store opened in September and will sell menswear, womenswear and homeware. 
 
Organic materials were used across the store, with a "fallen" tree placed near the store's entrance and granite cabinets used to display products.
 
The theme is carried through into the second ground floor room, where wooden plinths were used to create an installation to showcase Off-White accessories and shoes.