In the past two decades, H&M have produced lines with Stella McCartney, Lanvin, Sonia Rykiel, Erdem, Versace, Alexander Wang and more, but it has never worked with any Arab designers, until now.
Sandra Mansour's range will be the first and it will be in selected stores from Thursday, August 6 (it will also be available at ae.hm.com).
The range is a palette of mushroom greys, ivory and black.
Mansour named the collection Fleur du Soleil after she became fascinated with the way a sunflower follows the sun from day into night. That inspiration can be seen throughout the designs.