Today, the fashion world extends a helping hand to those affected by the Turkish and Syrian peoples after the February 6 earthquake, which has so far left more than 35,000 dead and huge damage to people and stone in the affected areas.
The first initiatives in support of those affected by the earthquake were carried out by the French Decathlon stores, which specialize in clothing and sports equipment
After it made sure of the safety of 2,400 employees working for it on Turkish soil, it provided them with the support they needed, especially since 3 of its 42 stores in Turkey were severely damaged as a result of this disaster. The brand's employees in Turkey worked on packing and sending aid to the affected areas in the country, including clothes and winter equipment worth $1 million.
In addition,Decathlon announced the creation of a $1 million solidarity fund to be managed by the King Baudouin Foundation to support NGOs operating on the ground. It also called on the employees of its chain of stores around the world to contribute to it if they wished to do so.
The Spanish Inditex Group, which oversees many names in the field of fashion, including Zara, Bershka, announced the donation of $ 3 million to the Turkish Red Crescent with the aim of supporting humanitarian aid efforts in the aftermath of the earthquake. It provided 500,000 pieces of winter clothes to the Red Crescent.
As for the Swedish H&M group, which cooperates in its field of work with dozens of Turkish manufacturers, it decided to donate warm clothes in addition to providing financial assistance amounting to $ 930,000.
The Spanish Mango brand revealed that only one of its employees on Turkish soil was injured in the earthquake and is undergoing medical treatment. It stated that the number of its employees in Turkey amounts to 1,300 distributed over 70 stores, including those located in the areas most affected by the earthquake. The social work department of the brand has started sending clothes to many of the affected areas, in addition to donating $150,000 to the Turkish Red Crescent.