Digital art theater is a modern take on consuming artworks, getting up close from persons, and renowned paintings without the fear of ruining them. It’s certainly an unconventional way of presenting the world’s greatest works without having to worry about transporting multi-million dollar canvasses from city to city.
One brand leading this type of experience is the Theater of Digital Art (ToDA), which has just opened its first permanent space in the Middle East. Following its regional debut exhibit in Saudi Arabia, ToDA is now in the United Arab Emirates, taking over Dubai’s Souk Madinat Jumeirah’s former theatre.
Running for three months, “From Monet to Kandinsky. Revolutionary Art” is dedicated to “the most important art movements of late 19th and early 20th centuries” through the vision of nine legendary painters: Vincent Van Gogh, Claude Monet, Wassily Kandinsky, Georges Seurat, Paul Cézanne, Edvard Munch, Juan Gris, Robert Delaunay, and Paul Klee.
ToDA’s plan is to remain in Dubai for just under 10 years, running different shows every few months. So there’s definitely time for visitors to get it as right as the organization itself has.